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	<title>Mediacovered, Create, promote and expose &#187; small</title>
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		<title>Does branding work?</title>
		<link>http://www.mediacovered.com/2010/03/03/does-branding-work/</link>
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		<pubDate>Wed, 03 Mar 2010 16:58:59 +0000</pubDate>
		<dc:creator>Andy Mathias</dc:creator>
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		<description><![CDATA[As a small to medium sized company I guess you can’t help thinking, how can little old me create a brand? And if I did would the effort worth while?]]></description>
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