Mediacovered has recently designed a card-over-board presentation folder for Leamington-based Complete Learning.

Presentation folders from mediacovered are another powerful way of promoting your business. To find out more, visit www.mediacovered.com/presentation_media

“Believe in your brand name, what it means, and your Consumers will follow”

It’s proven, just look at the most successful companies around the World, they all have powerful brand images, they spend £millions creating and protecting their brand – but they have to, they are huge multinationals operating in a global market.

Although you are a small company you can and should use the same principles. To do so will keep you in good stead for when your company grows – best practice is essential for your business from day one, and it does not have to cost a fortune. Developing a strong brand image can help increasing your profit margin and help you realise a higher price if you should one day decide to sell your business.

How to do it

Firstly, break it down in to two parts, Organisation and Marketing.

The Organisation covers aspects such as structure and people this will be reflected in how you operate. A good example of this is Franchisors who encourage their franchisees to operate in a strict uniform way, by doing so they are continually broadcasting the same message and therefore reinforcing the brand.

Your Marketing should be centred on a strong visual image preferably supported by a strap line. You may have some good ideas but it is best to get these designed by a professional graphic designer.

The logo should be clean and simple, take into consideration colours, be practical, whilst a four colour logo might look great on a website, it might cost a fortune when you decide to print it, (take a look at some logo designs at www.mediacovered.com/graphic_design) The strap line should be short and snappy and give at least a hint as what your unique selling point or core competency is. Insist the graphic designer chooses a typeface, preferably one which is also available on your PC. A good graphic designer will create guidelines as to how any future design is to be adhered to. You have now developed a house style which becomes central to your branding.

Take Control

Lastly, take control of your media and guard it jealously (just like the big boys). Insist that your house style is replicated as faithfully as possible. This attention to detail on a regular basis continually reinforces your brand.

Mediacovered.com will give you your own free online storage facility where you can view all your current and past design projects 24 hours a day seven days a week from anywhere. This project management tool enables you collaborate with your colleagues suppliers and our designers. You and your colleagues can view and discuss initial design ideas and communicate this one message back to our design team ensuring that common objectives are met without confusion. Similarly you can point your suppliers to these designs giving them complete knowledge as to what they will be quoting on

When you need help getting started contact team@mediacovered.com or telephone 02476 335069.